A rebrand of the visuals and merchandising for the music artist Ashnikko’s debut mixtape, DEMIDEVIL.

Within her work, Ashnikko uses a lot of explicit language and imagery which lends to her somewhat ‘taboo’ image as a loud and proud female artist in the rap industry. Because of this, I chose to include the custom hip flask (a reference to her song ‘Drunk With My Friends’), a keychain with a mock theatre ticket design named after her song ‘Clitoris! The Musical’, and some womens underwear that could be sold as a multipack, the phrase ‘He’d be lucky just to sniff it’ being a quote from her song ‘L8er Boi’.