Of The Sort | Branding & Identity | 2026
Art Direction & Design
Art Direction & Design
*Conceptual
Of The Sort is a film club, creative collective, and opportunity for connection born in East London. Built from a desire to meet likeminded cinephiles (and people who would never be caught dead calling themselves as such) to celebrate and credit the LGBTQ+ and QPOC artistry. As a small, local collective, the focus was on building a base line identity that could be carried on and developed. Solid structure and clear type keeps things accessable and open, while the burst of neon against rough greyscale offers the pop of shock found within the queer community. All fonts and immagery are open source.
Curious about the process?