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Of The Sort    |    Branding & Identity     |     2026
Art Direction & Design


*Conceptual

Of The Sort is a film club, creative collective, and opportunity for connection born in East London. Built from a desire to meet likeminded cinephiles (and people who would never be caught dead calling themselves as such) to celebrate and credit the LGBTQ+ and QPOC artistry. As a small, local collective, the focus was on building a base line identity that could be carried on and developed.  Solid structure and clear type keeps things accessable and open, while the burst of neon against rough greyscale offers the pop of shock found within the queer community.  All fonts and immagery are open source.

Curious about the process?



An advertising & entertainment-based graphic designer, digital creative, and cat parent located in London, UK. 🐈


CV
Armed with a BA in Graphic & Digital Design and some seriously overpriced coffee, Amber specialises in graphic artwork, marketing materials, motion graphics, and digital content creation. They have created work for the productions of Grammy-winning and indie artists, and in large-scale DOOH formats. When not staring at a dozen different photoshop files at once, you can find Amber enthusiastically embracing the nerdiness that comes with a young exposure to dramedy TV, or reading about disturbing young women in fictional anti-romance books.


Testimonials“Amber was a real asset and showcased strong design and motion graphics skills ... [they are] talented and driven and I'd happily recommend [them].”  — GSU" Holy sh*t, I'm getting this (design) tattooed." — Alex Gaskarth, All Time Low







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